Privacy Policy

1. Who we are

Sanom Ludo is operated by SANOM DEVELOPERS (SMC-PRIVATE) LIMITED, a company registered in Pakistan, whose registered office is at Muhallah Rashid Park, Bucheki, District Nankana Sahib, Punjab 39130, Pakistan. In this policy, "we", "us" and "our" mean that company. We are the controller of the personal information described here.

For anything relating to privacy, you can reach us at support@sanomludo.com.

2. What this policy covers

This policy covers the Sanom Ludo mobile application and the servers it connects to, and this website. It does not cover Google Play itself, or any other service you may reach through a link — those are governed by their own policies.

3. What we collect

We collect the following, and nothing beyond what the game needs in order to work.

Account information

An account identifier. When you first open the game an account is created for you. You can play as a guest, or sign in with Google. Signing in with Google gives us the account identifier Google provides — we do not receive your Google password.
Display name and profile photo. Your chosen in-game name, and a profile photo if you choose to upload one. Both are visible to other players.
Date of birth. Collected once, to check that you meet the minimum age for an account and for live voice. We store the date and the resulting pass/fail, nothing else derived from it.
Your acceptance of our terms — which version you accepted, and when.

Gameplay information

Match records, results and statistics; your level, experience points and trophies.
League standings, ladder runs and tournament participation.
Your balances of in-game coins and diamonds, and the cosmetic items you own and have equipped.
Rooms you create or join, including a room's name, theme and photo if you set one.

Social information

Your friends list, friend requests and team invitations.
Messages you send in chat and in rooms.
Players you block, and reports you submit about other players.

Purchase information

A record of in-app purchases you make — what was bought, when, and the transaction identifier supplied by Google Play. We never receive or store your card, bank or payment details; payment is handled entirely by Google Play.

Technical and diagnostic information

Your IP address, device model, operating system version and app version.
Connection information needed to route your game and voice traffic.
Crash reports and error diagnostics, so we can find and fix faults.
Server logs of actions taken in the game, used for anti-cheat and abuse investigation.

What we do not collect We do not collect your contacts, your photo library (other than a photo you deliberately choose to upload), your precise location, your calendar, your SMS messages, or your call history. We do not use advertising identifiers to build advertising profiles.

4. Why we collect it

To run the game	Create your account, seat you in matches, apply the rules, and show your progress.
To save your progress	So your level, items and balances are still there the next time you open the app.
To process purchases	To credit what you bought and to resolve a purchase that did not deliver.
To keep matches fair	Dice rolls and moves are decided and validated on our servers so a modified app cannot change a result. Logs let us detect cheating and collusion.
To keep players safe	To act on reports and blocks, and to enforce our terms against abusive behaviour.
To meet age requirements	To apply the minimum age for an account, and the higher minimum age for live voice.
To fix problems	Crash reports and diagnostics tell us what broke and on which devices.
To answer you	To reply when you write to support.

Where the law of your country requires a legal basis for processing, we rely on: performance of our contract with you (running the game and your account); our legitimate interests (fair play, safety, security and fixing faults); your consent (an optional profile photo, and microphone access); and compliance with legal obligations (keeping transaction records).

5. Who processes data for us

We use a small number of established providers to operate the service. They process data on our instructions, for the purposes below.

Google (Firebase)	Authentication and sign-in, social data storage, and crash reporting.
Google Play	App distribution, Play Services, and all payment processing for in-app purchases.
Cloudflare, Inc.	Our game servers, database, file storage for images such as profile photos, and the real-time audio service that carries live voice.

We do not sell your personal information. We have never sold it, and we do not share it with data brokers or advertising networks.

We share information only in these situations:

With other players — your display name, profile photo, level, trophies and the cosmetic items you have equipped are visible to people you play with. Your email address, date of birth and purchase history are never shown to other players.
With the providers listed above, strictly to operate the service.
Where the law requires it — for example in response to a valid legal request, or where necessary to establish, exercise or defend legal claims, or to prevent fraud or harm.
In a business transfer — if the company or the game is ever sold or merged, account data would transfer with it. We would tell you before that happened.

7. Live voice rooms

Sanom Ludo includes live voice rooms. Some points about how they work:

Your microphone is only used when you join a voice room and turn your microphone on. The app asks for microphone permission the first time, and you can withdraw that permission in your device settings at any time.
We do not record or store the audio of voice conversations. Audio is carried live between participants and is not written to our storage.
Because voice is live and not recorded, we cannot review a conversation after the fact. If someone behaves badly in a room, use the in-app report and block tools — we act on the report record, room membership and other signals.
Live voice has a higher minimum age than the game itself. See section 12.

8. In-app purchases

Sanom Ludo is free to download and play. It offers optional in-app purchases of virtual coins, diamonds and cosmetic items such as dice, tokens and board themes.

All payments are processed by Google Play Billing. We do not see or store your card, bank or payment details.
We store a record of what was purchased and the Google Play transaction identifier, so we can credit the item and investigate if something goes wrong.
Virtual items are a limited licence to use inside the game. They have no real-world monetary value, cannot be exchanged or cashed out, and are not transferable outside the game. See our Terms of Service and Refund Policy.

9. How long we keep it

We keep your account information and gameplay data for as long as your account exists. If you delete your account, we delete that information as described in section 10.

Some records are kept even after an account is deleted:

Purchase and transaction records — kept for as long as required for legal, tax, accounting and fraud-prevention purposes.
Safety and moderation records — reports, blocks, ban records and the related audit trail. Kept for as long as necessary to protect other players, to investigate abuse, and to handle any appeal.
Match and anti-cheat records — kept as integrity records for the same reasons.

Once your account is deleted, the information that links these records to you as a person — your name, your photo and your sign-in account — is gone, so what remains is effectively de-identified transaction and safety history.

10. Deleting your account

You can delete your account and its data at any time. There are two ways, both described in full on our Delete your account page:

From inside the app
Open Sanom Ludo, go to your profile, open Settings, tap Delete account, and confirm. Deletion happens immediately.
By email
Write to support@sanomludo.com from the address linked to your account, or tell us your in-game name and player ID. We complete verified requests within 30 days.

Deletion removes: your profile and display name, your profile photo, your statistics, level and trophies, your league and ladder history, your coin and diamond balances, the cosmetic items you own and have equipped, your rooms and room settings, your team invitations, your block list, your recorded age check and terms acceptance, and your sign-in account.

Deletion is permanent and cannot be undone. Your balances and purchased items are not recoverable and are not refunded on deletion. See section 9 for the records we are required to keep.

11. Your rights

Depending on where you live, you may have the right to:

Access — ask for a copy of the personal information we hold about you.
Correction — ask us to correct information that is wrong. You can change your display name and photo yourself, in the app.
Deletion — ask us to delete your account and data, as described above.
Objection and restriction — object to, or ask us to restrict, certain processing.
Withdraw consent — for example by removing microphone permission, or by removing your profile photo.
Complain — to your local data protection authority.

To exercise any of these, write to support@sanomludo.com. We will ask you to confirm control of the account before we act, so that nobody else can make a request about your account. We respond within 30 days. We do not charge for this.

12. Children and age

Sanom Ludo is not directed at children under 13, and we do not knowingly allow anyone under 13 to create an account. We ask for a date of birth when you first set up your account. If it shows you are under 13, an account is not created.

Live voice rooms have a higher minimum age of 18. Players between 13 and 17 can play the game, but cannot use live voice.

If you believe a child under 13 has created an account, write to support@sanomludo.com and we will remove the account and its data promptly.

13. Security

Traffic between the app and our servers is encrypted in transit. Game and account actions are authenticated, and each account can only ever act on itself — one player can never read or change another player's data. Our providers hold their own recognised security certifications.

No system is perfectly secure. If a breach ever affects your personal information, we will notify you and the relevant authorities where the law requires it.

14. International transfers

We are based in Pakistan. Our providers operate globally, so your information may be processed on servers outside your country, including in the United States and the European Union. Where transfers are subject to data protection law, we rely on our providers' standard contractual clauses and equivalent safeguards.

15. Changes to this policy

If we change this policy we will update the "Last updated" date at the top of this page. If a change materially affects how we use your information, we will tell you in the app before it takes effect, and where the law requires it, ask for your consent again.

16. Contact us

Questions, requests, or complaints about privacy:

SANOM DEVELOPERS (SMC-PRIVATE) LIMITED
Muhallah Rashid Park, Bucheki, District Nankana Sahib, Punjab 39130, Pakistan
Email: support@sanomludo.com
Telephone: +92 303 9744424