Terms of Service

1. Who these terms are with

These Terms of Service ("Terms") are an agreement between you and SANOM DEVELOPERS (SMC-PRIVATE) LIMITED, a company registered in Pakistan with registered office at Muhallah Rashid Park, Bucheki, District Nankana Sahib, Punjab 39130, Pakistan ("we", "us", "our"). They govern your use of the Sanom Ludo mobile application and the related services we operate (together, the "Game").

2. Accepting these terms

By creating an account or using the Game, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Game.

If we make a material change to these Terms, we will ask you to accept the new version inside the Game before you continue to play.

3. Eligibility and age

• You must be at least 13 years old to create an account.
• You must be at least 18 years old to use live voice rooms. Players aged 13 to 17 may play the Game but may not use live voice.
• If you are under the age of majority where you live, you may only use the Game with the consent and supervision of a parent or legal guardian, who agrees to these Terms on your behalf.
• You must give a truthful date of birth. Giving a false date of birth to gain access to age-restricted features is a breach of these Terms.
• You may not use the Game if we have previously terminated your account, or if the law of your country prohibits it.

4. Your account

• You are responsible for your account and for everything that happens on it. Keep your sign-in credentials secure and do not share them.
• One person, one account. Creating or using multiple accounts to gain an advantage — for example to farm rewards, to manipulate rankings, or to evade a ban — is prohibited.
• You may not buy, sell, rent, lend, gift or transfer an account, and you may not let another person play on your account.
• Your account and everything in it, including virtual items and currency, is personal to you and belongs to us (see section 8).
• You can delete your account at any time — see Delete your account.

5. Rules of conduct

While using the Game, you must not:

• Cheat. This includes modifying the app, using bots, automation, emulator scripts, memory editors, packet manipulation, or exploiting a bug instead of reporting it.
• Collude. Arranging match results with another player, or deliberately losing to move currency or ranking to another account, is prohibited.
• Abuse other players. No harassment, threats, hate speech, sexual content involving minors, stalking, or targeting anyone on the basis of religion, ethnicity, gender, disability or similar characteristics.
• Post unlawful or objectionable content in names, room names, chat or voice — including obscenity, violent or sexual content, spam, scams, or promotion of illegal activity.
• Impersonate another person, us, or any official body.
• Trade outside the Game. Buying or selling accounts, currency or items for real money with anyone other than us is prohibited, and puts you at risk of fraud.
• Attack the service — no attempts to breach, overload, reverse engineer, or gain unauthorised access to our servers or to another player's account.
• Break the law in connection with the Game.

6. Voice rooms and content you create

The Game lets you speak in live voice rooms and write in chat, and lets you choose a display name, a profile photo and a room name. You are responsible for everything you say, write or upload.

• We do not record or store voice audio. Because of that, we rely on reports from players. If someone behaves badly, use the in-app report and block tools.
• We review reports and act on them. We aim to respond to reports of serious abuse promptly.
• By uploading a profile or room photo you confirm that you own it or have permission to use it, and you grant us a licence to display it inside the Game for that purpose.
• We may remove any name, photo or content that breaches these Terms, without notice.

7. Suspension and termination

If you breach these Terms, we may — depending on how serious and how repeated the breach is — issue a warning, remove content, remove currency or items obtained in breach of these Terms, restrict features such as voice or chat, suspend your account temporarily, or terminate it permanently.

We may act immediately and without notice where there is a risk of harm to other players, to us, or to the integrity of the Game — for example cheating, collusion, or abuse of a child.

8. Virtual items and in-game currency

The Game contains virtual currency ("coins" and "diamonds") and virtual items such as dice, tokens and board themes (together, "Virtual Items"). Please read this section carefully.

• Virtual Items are a limited licence, not property. When you obtain a Virtual Item — whether you buy it, earn it, or receive it — you receive a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable licence to use it inside the Game. You do not own it, and you acquire no property right or title in it.
• Virtual Items have no real-world monetary value. They are not money, not a substitute for money, not credit, not a deposit, not a stored-value instrument, and not a financial product of any kind.
• Virtual Items cannot be cashed out. They cannot be redeemed, exchanged, refunded or converted into money, cryptocurrency, goods, or anything else of real-world value, by us or by anyone else.
• Virtual Items cannot be sold or transferred outside the Game. Any attempt to sell, trade or transfer them for real money is prohibited and void, and may result in termination.
• Virtual Items are non-refundable, except where a refund is required by applicable law or by Google Play's refund policy. See section 10.
• Virtual Items may change. We may add, modify, remove, re-price or discontinue any Virtual Item, and adjust game balance, at any time.
• Your licence ends when your account ends. If you delete your account, or we terminate it under section 7, your Virtual Items are lost and are not refunded or compensated.
• If the Game closes down, your licence to use Virtual Items ends. We will give reasonable advance notice where we can, and will handle any refunds required by law or by Google Play policy.

9. Entry costs, prizes and gambling

Some match types and tournaments have an entry cost in in-game coins, and award in-game coins to the winner. This is a scoring and progression mechanic inside the Game. It is not gambling, because:

• coins have no real-world monetary value and can never be converted into money or anything of real-world value (see section 8);
• nothing of real-world value can be won — the only outcome is more or fewer coins inside the Game;
• coins can be obtained for free through normal play and daily rewards, and buying coins is entirely optional; and
• the Game does not pay out, cash out, or transfer value to any player under any circumstances.

Ludo also depends substantially on the choices a player makes — which token to move, when to take a risk. Nevertheless, we ask you to treat the Game as entertainment and to play within your means.

10. Purchases and refunds

• The Game is free to download and play. Purchases are optional.
• All purchases are processed by Google Play Billing. We do not receive, handle or store your card, bank or payment details. Your purchase is also subject to Google Play's terms.
• Prices are shown in the Game before you confirm. Where required, prices include applicable taxes.
• Virtual Items are delivered to your account immediately after Google Play confirms the purchase.
• Refunds are handled by Google Play under its own refund policy. See our Refund Policy for how to request one, and what to do if a purchase was charged but the items did not arrive.
• Nothing in these Terms limits any refund or cancellation right you have under the consumer law of your country.

11. Changes to the game

We may update, change, suspend or discontinue any part of the Game — including features, rules, game balance, prices, and Virtual Items — at any time. We may also need to take the Game offline for maintenance. We will give notice of significant changes where it is reasonable to do so.

12. Intellectual property

The Game, including its software, servers, artwork, dice and board designs, sounds, text and the "Sanom Ludo" name and logo, belongs to us or our licensors and is protected by intellectual property law. Ludo itself is a traditional public-domain game; our implementation of it is not.

We grant you a personal, non-transferable, revocable licence to install and use the Game for your own private entertainment. You may not copy, modify, distribute, sell, decompile or reverse engineer any part of the Game, except to the extent that applicable law expressly permits it.

13. Disclaimers

The Game is provided "as is" and "as available". To the fullest extent permitted by law, we do not warrant that the Game will be uninterrupted, error-free, or free of harmful components, that defects will be corrected, or that it will meet your requirements. Online play depends on your internet connection and your device, which are outside our control.

14. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect, incidental, special, consequential or punitive damages, for loss of profits, data, goodwill, or for lost Virtual Items, arising from your use of the Game.

Where we are found liable, our total aggregate liability to you for all claims arising out of or in connection with the Game is limited to the greater of (a) the total amount you paid us through the Game in the twelve months before the event giving rise to the claim, or (b) USD 50.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law. If you are a consumer, you keep all rights that consumer law gives you, and nothing here overrides them.

15. Indemnity

You agree to indemnify us against claims, losses and reasonable costs arising from your breach of these Terms, your misuse of the Game, or content you post that infringes someone else's rights — except to the extent the claim arises from our own act or omission.

16. Governing law and disputes

These Terms are governed by the laws of the Islamic Republic of Pakistan, and the courts of Pakistan have jurisdiction over any dispute. If you are a consumer resident in another country, this does not deprive you of the protection of the mandatory consumer law of the country where you live, or of the right to bring proceedings there.

Before starting formal proceedings, please write to support@sanomludo.com — most issues can be resolved quickly.

17. Changes to these terms

We may update these Terms. The "Last updated" date at the top of this page shows the current version. If a change is material, we will ask you to accept the new version in the Game before you continue. If you do not accept, you may stop using the Game and delete your account.

18. Contact

SANOM DEVELOPERS (SMC-PRIVATE) LIMITED
Muhallah Rashid Park, Bucheki, District Nankana Sahib, Punjab 39130, Pakistan
Email: support@sanomludo.com
Telephone: +92 303 9744424